Tote Bags: Evaluation
The concept of the tote bag was appropriate to the context of the campaign focused around food, especially with the recent introduction of the 5p carrier bag charge, this presents an environmentally aware resolution that will be inline with the ethos of the target audience, this further acts as secondary marketing for the Hawarden Estate as the tote bags will promote the Farm Shop through the audience using the bags within the community.
The design is inspired by the in-sotre experience of the Hawarden Estate with the illustration Inspired directly from one of the Press Pack photographs. The aesthetic is inspired by the Contemporary memphis inspired design trend demonstrated though works from Peter Judson and LCA alumni Benjamin Craven, this bold aesthetic style will appeal to the target audience and creates an engaging aesthetic that will promote the farm shop to exiting and new demographics within the community. The composition within the tote bag is representative poster series creating cross campaign continuity that will establish the resolution as part of the 'Eat Local' campaign and promote the Hawarden Estate through its engaging in-store environment.
The Production of the Tote-bags was unsuccessful, in retrospect I think I was being a little too ambitious with attempting a four colour separation having never printed on fabric before, however have learnt from this experience and aim to practice this skill further starting with simpler single colour designs and working up from there, due to the limited remaining time had to create a digital mock up that is effective in articulating to the client how a physical resolution would look and creates an overall engaging aesthetic.
The concept of the tote bag was appropriate to the context of the campaign focused around food, especially with the recent introduction of the 5p carrier bag charge, this presents an environmentally aware resolution that will be inline with the ethos of the target audience, this further acts as secondary marketing for the Hawarden Estate as the tote bags will promote the Farm Shop through the audience using the bags within the community.
The design is inspired by the in-sotre experience of the Hawarden Estate with the illustration Inspired directly from one of the Press Pack photographs. The aesthetic is inspired by the Contemporary memphis inspired design trend demonstrated though works from Peter Judson and LCA alumni Benjamin Craven, this bold aesthetic style will appeal to the target audience and creates an engaging aesthetic that will promote the farm shop to exiting and new demographics within the community. The composition within the tote bag is representative poster series creating cross campaign continuity that will establish the resolution as part of the 'Eat Local' campaign and promote the Hawarden Estate through its engaging in-store environment.
The Production of the Tote-bags was unsuccessful, in retrospect I think I was being a little too ambitious with attempting a four colour separation having never printed on fabric before, however have learnt from this experience and aim to practice this skill further starting with simpler single colour designs and working up from there, due to the limited remaining time had to create a digital mock up that is effective in articulating to the client how a physical resolution would look and creates an overall engaging aesthetic.
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