Recipe Concept
During my research process I came across a large collection of recipes featured on the Hawarden Estate Farm Shop website, this is a great resource that is significantly under promoted hidden within the news tab, and no in-store promotion to engage consumers with this resource. Identifying this problem I started brainstorming concept to engage consumers with these local recipes. Concluding this brainstorm it was identified that free in store recipe cards would be a good way to promote this feature with small cards that can be placed on the till point or individual tables within the cafe that can fit into a handbag or back pocket for consumers to emily take these home and try them for themselves.
Identifying this need I then established particular recipes to use as an example of how this could be extended into a series from this I chose Redcurrent Jelly and Pumpkin Soup to create instore recipe cards for as an example of how this concept would work in context.
During my research process I came across a large collection of recipes featured on the Hawarden Estate Farm Shop website, this is a great resource that is significantly under promoted hidden within the news tab, and no in-store promotion to engage consumers with this resource. Identifying this problem I started brainstorming concept to engage consumers with these local recipes. Concluding this brainstorm it was identified that free in store recipe cards would be a good way to promote this feature with small cards that can be placed on the till point or individual tables within the cafe that can fit into a handbag or back pocket for consumers to emily take these home and try them for themselves.
Identifying this need I then established particular recipes to use as an example of how this could be extended into a series from this I chose Redcurrent Jelly and Pumpkin Soup to create instore recipe cards for as an example of how this concept would work in context.
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