Coasters: Development
For the design of the coasters I thought about what would be effective to instantly engage the audience. As the farm shop is based around this use of local produce of which is then used within the Glynne Arms food menu, local produce would be a strong conceptual design direction for these coaster. To ensure these were more appropriate I chose produce that is often seen in a bar environment and concluded lemons and cucumbers as they are often added to drinks cocktails and gin. Further inspiration for this imagery included they are both circular therefore will work effectively with the form of the coster and have unique designs to ensure they are easily distinguishable yet conform to the campaigns bold and identifiable visual aesthetic.
The reverse design took further development to develop an arrangement that was engaging and appropriate, creating consistency with the front design. Due to the detail within the front design it was concluded through feedback that a simple design would balance this most effectively. Using the copy 'eat local' 'shop local' 'Hawarden Estate' instantly promote the sister company and gets the audience to think about the concept of local produce, this can also generate conversation within the pub around community and local produce that in tern celebrates the estate and its locality.
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