Tuesday 17 May 2016

OUGD505: Studio Brief 2 - Sticker: Concept

OUGD505: Studio Brief 2/ Product, Range and Distribution  

Sticker: Concept 

Keen To extend the memphis inspired imagery created within the aesthetic of the tote bag I considered how to apply this further, going back to the peer feedback taken from the critique a range of students suggested translating my campaign into packaging elements, initially disregarding this as my project is about a campaign, not re-branding the Hawarden Estates existing collateral. Considering how to apply my campaign to packaging aspects I concluded small stickers that could be placed on the existing packing to tie the produce in with the campaign could work effectively. 

This could work in a similar way to how products create limited editions to packaaogng to promote promotions such as this example of 25% extra free, this could be translated into the campaign creating stickers to be placed on the existing packing to run alongside the campaign promoting the Hawarden Estates involvement with the Eat Local Campaign. 

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