OUGD505: Studio Brief 2 - Feedback Tutorial

OUGD505: Studio Brief 2/ Product, Range and Distribution  

Feedback Tutorial

Tutors requested individual tutorials with students to gather there development with the project thus far this also acted as a good opportunity for critical feedback. Explaining my concept and showing my initial development my tutor was pleased with the process made thus far, He felt the concept was appropriate to the target audience as a celebration of the locality of food within a small community. He was also impressed with the campaigns name and visual identity using the friendly typeface to complement the striking campaign imagery which he felt was particularly engaging and appropriate in target the campaigns audience. 

Asking for specific feedback as to how I can develop the poster series further he stated the aesthetic and composition was engaging and worked well in its simplistic aesthetic to fully articulate the focus on the physical produce accentuating its quality as a USP of the Hawarden Estate however suggested as the campaign is focused around local produce the imagery doesn't reflect this as lemons and avocados are typically hard to grow in the UK he suggested to fully articulate the concept of local produce that the imagery should reflect this with more seasonally appropriate produce that will be more closely associated with the Farm Shop. This is a more contextual insight that will improve the overall quality of the campaign to ensure it is contextually appropriate. 

Expanding on the projet in a wider context I asked for feedback as to how to extend this appropriately. I was questioning the use of bunting to extend the community nature of the campaign, tutors suggested tote bags may be more appropriate to act as secondary advertising that can be used to promote the campaign when seen carrying them, this also rivals the recent 5p carrier bag introduction as adds connotations of sustainability to the campaigns collateral. Other collateral suggestions included recipes, calendars and events flyers, I was initially concerned about the continuity of the project and wanted it to feel balanced and extensive as opposed to lots of random collateral joined by the same branding, to create this sense of balance it was suggested I produce a style guide to bring all of these elements together and articulate how this would work in a real life commercial context. This works well in create a more critical overview of the campaign and bringing the resolution into one succinct entity.