Coasters: Evaluation
The result of the coaster design is extremely appropriate to its environment and this consideration is extended into the design aesthetic choosing visual imagery synonymous with its environment advocating the idea of local produce using lemons and cucumber which are associated with gin and cocktails. Further inspiration for this imagery included they are both circular therefore will work effectively with the form of the coster and have unique designs to ensure they are easily distinguishable yet conform to the campaigns bold and identifiable visual aesthetic.
The reverse design balances the bold engaging front design and encourages conversation around local produce with the copy 'eat local' 'shop local' 'Hawarden Estate' instantly promote the sister company and gets the audience to think about the concept of local produce, this can also generate conversation within the pub around community and local produce that in tern celebrates the estate and its locality. The coasters fit consistency with the campaigns design aesthetic and aim to reach new audiences within the community through its placement in the Glynne Arms, Hawarden Estates sister business therefore free promotion and advertising can be given.
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