Tuesday 17 May 2016

OUGD505: Studio Brief 2 - Sticker: Final Design

OUGD505: Studio Brief 2/ Product, Range and Distribution  

Sticker: Final Design

Applying this design to the campaigns consistent composition instantly attributes the resolution to the 'Eat Local' Campaign creating continuity with the rest of the series and strengthening the overall campaign aesthetic, this resolution succinctly brings together the bold fruit aesthetic form the poster series and applies this to the memphis inspired design treatment that is explored within other campaign elements. Creating a unique logo variant using first person language personifying the in-animate object will give it sense of personality and charm that will engage the audience and create a more intimate relationship between themselves and the produce. 


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