OUGD505: Studio Brief 2 - Research: Food Packaging

OUGD505: Studio Brief 2/ Product, Range and Distribution  

Research: Food Packaging  

Well designed packaging is known for adding to the experience of eating or drinking. It can influence consumer decisions before they take an item from the shelf, and everything from the font choice to the shape of the package itself are key components in making a good first impression on a customer. This use of luxury packaging is often associated with quality ingredients and a middle class audience who characteristics that can be associated with my target audience. Therefore a critical insight to luxury packaging will help inform my design directions and ensure my resolutions are appropriate for its intended audience. 

Loving Earth Chocolate 

Designed by Studio Round, based in Melbourne AUS,  the re-design was about catching up with where the product was at present, the simple ingredients inspired the simple text, simple design, simple everything. The design direction took an illustrative approach that saw the development of individual characters that played an important role on the packaging by both denoting what was actually in each product and giving them a human touch. The result was an engaging packaging series that successfully articulates the core nature of the brand. 

Kallo

Kallo are a well established organic foods company, design agency;  Big Fish have redesigned the brands packaging series featuring unique designs full of engaging illustrations that adopt a handhmade feel with the use of traditional techniques such as lino printing. I like the calming use of colour that works tonally to create an engaging and sophisticated packaging concept that is well suited to the brands organic ethics and target audience. 

Green Press Juice

Developing as an authority in  healthy, positive eating, it was an important resolution for the client to promote the natural ingredients of its products to consumers. The packaging results clearly articulates the healthy lifestyle of the brand with sharp views of the strong natural colours created by the brand's fruit and vegetable combinations. Bold, white letters communicate clear details about the product that further enhances the legibility and aesthetic detailing of the products strong packaging resolution.