Recipe: Testprint / Scale
With a composition developed the next stage of this development was to consider the most appropriate scale for its purpose and in-store environment, printing out physical scale versions was integral in identifying that the A5 scale was too large for the context of the recipe card as it was too large to conveniently pick up and would take up too much space on a till point.
This however identified further problems that the a6 scale was too small to fit the recipe on the back in a legible point size that would be easily to follow when using the recipe card in a kitchen environment. Problem solving this issue it was developed into an a5 folded card that would allow the convenient A6 which then opened up into an A5 document that had more available space to legibly place the recipe.
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