OUGD504: Brief 2: Logo Starter
Research: Branding Analysis
Looking at the current branding for the project I felt it was average but could be significantly improved, my main issue was with the colour scheme I felt the neon green didn't represent a natural organic product to me it gives connotations of chemicals and reminds me of mountain dew which doesn't give the clearest com munition to an audience. I also feel the typeface is too thin and doesn't give the logo presence, I think this would easily be lost within a busy page or leaflet, this combination of bright colour and thin typeface also makes it particularly difficult to read on screen. I like the use of the mandala design however feel it is too simple with the use of pink distracting from the two colour palette.
Looking at the current branding for the project I felt it was average but could be significantly improved, my main issue was with the colour scheme I felt the neon green didn't represent a natural organic product to me it gives connotations of chemicals and reminds me of mountain dew which doesn't give the clearest com munition to an audience. I also feel the typeface is too thin and doesn't give the logo presence, I think this would easily be lost within a busy page or leaflet, this combination of bright colour and thin typeface also makes it particularly difficult to read on screen. I like the use of the mandala design however feel it is too simple with the use of pink distracting from the two colour palette.
I prefer to bottle design to the logo as I feel it is more successful however still believe it could be improved, even from this image the text is patricianly difficult to read. I understand the design designs behind the aesthetic as it gives connotations of india where the herb originates from however I feel this looses out on the USP for the product, It is grown locally and organically in portland for that community and an indian aesthetic does not represent this, I will aim to make this clearer within my development that the brand is a product of portland. I think the white works well against the dark bottle however would refine this and experiment with new colour palette.
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