OUGD504: Brief 2: Logo Starter
Logo Evaluation
I feel I have created a successful resolution that create an exciting visual identity for Portland Ashwagandha Farm. The initial logo was very confusing with the thin typefacing affecting the legibility and the erratic colour scheme that battled each other for attention causing confusion as to where to look first. The logo was very long physically causing issues with its versatility across a range of media and the mandala design was difficult to define on a small scale with the neon colour scheme that connoted chemicals and toxic as opposed to the natural and organic identity of the product.
I started designing with the products natural ethos in mind creating an engaging combination mark that is bold and eye-catching yet easy on the eye and designed with a contemporary aesthetic to appeal to the urban target audience of portland. The spherical design is contemporary and uses the typeface to create a bold legible statement to delver to the brand name with a confidence to the audience. I have designed the mandala design connoting nature with subtle reference to its indian origins that will appeal to the target audience with its synonymous nature with a cool hipster culture. This is also effective in carrying forward and previous brand identity established under the old logo. Overall I feel the whole logo works well, It is balanced with even weights and creates a strong visual focal point naturally drawing the eye into the centre of the design. I feel it is successful in communicating the brands natural and organic beliefs without looking poorly designed like the range of well being products I analysed as part of my research.
I feel I have created a successful resolution that create an exciting visual identity for Portland Ashwagandha Farm. The initial logo was very confusing with the thin typefacing affecting the legibility and the erratic colour scheme that battled each other for attention causing confusion as to where to look first. The logo was very long physically causing issues with its versatility across a range of media and the mandala design was difficult to define on a small scale with the neon colour scheme that connoted chemicals and toxic as opposed to the natural and organic identity of the product.
I started designing with the products natural ethos in mind creating an engaging combination mark that is bold and eye-catching yet easy on the eye and designed with a contemporary aesthetic to appeal to the urban target audience of portland. The spherical design is contemporary and uses the typeface to create a bold legible statement to delver to the brand name with a confidence to the audience. I have designed the mandala design connoting nature with subtle reference to its indian origins that will appeal to the target audience with its synonymous nature with a cool hipster culture. This is also effective in carrying forward and previous brand identity established under the old logo. Overall I feel the whole logo works well, It is balanced with even weights and creates a strong visual focal point naturally drawing the eye into the centre of the design. I feel it is successful in communicating the brands natural and organic beliefs without looking poorly designed like the range of well being products I analysed as part of my research.
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