Having developed the layout of my leaflet and selected by folding process the next stage of my design process was to develop the visual components of my leaflet. For this the visual aesthetic needed to remain simple so to not distract from the content. A busy layout would confuse an audience and wouldn't match the informative tone of voice the content provides.
Taking inspiration from door signs at Leeds College of Art using lines to build shapes. This aesthetic created bold and creative connotations that would be effective within the leaflet design. Creating a diamond built up of individual lines created continuity between the cover and inside aesthetic, Rounded corners made the overall aesthetic less harsh and clinical to create a bold confident shape that reinforced the content of my leaflet.
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