OUGD504: Brief 2: Logo Starter
Packaging: Label - Development 1
To satisfy the deliverables of the brief, It required me to but my logo in context, I felt the most appropriate way to do that was to apply it to the packaging for the bottles. From my research I found most of the label designs for ashwagandha bottles were boring and not well designed often including unaesthetic gradients or small icons of plants. I wanted to create a more dynamic label that would boldly stand out against these examples and appeal to the urban culture of the target audience.
I started by re-visiting the Portland city flag, I liked the convex diamond created in the centre of flat and felt I could make this a conceptual feature of my label. I started by creating this shape placing it only a label design with a strong diagonal design creating an engaging contrast which I felt would allow the product to stand out on the shelf. I colour picked the colours from the flag however felt these weren't effective in communicating the products use and that the colours didn't work together effectively.
To satisfy the deliverables of the brief, It required me to but my logo in context, I felt the most appropriate way to do that was to apply it to the packaging for the bottles. From my research I found most of the label designs for ashwagandha bottles were boring and not well designed often including unaesthetic gradients or small icons of plants. I wanted to create a more dynamic label that would boldly stand out against these examples and appeal to the urban culture of the target audience.
I started by re-visiting the Portland city flag, I liked the convex diamond created in the centre of flat and felt I could make this a conceptual feature of my label. I started by creating this shape placing it only a label design with a strong diagonal design creating an engaging contrast which I felt would allow the product to stand out on the shelf. I colour picked the colours from the flag however felt these weren't effective in communicating the products use and that the colours didn't work together effectively.
I started to develop this colour picking from an image of the Ashwagandha plant, I felt this was slightly more representative of the product however still felt the colours didn't work effectively together and looked almost too generic of herbal medicine. I feel I needed to ask my tutors on how I could come up with an engaging colour palette as I felt the examples trailed so far weren't successful and was at a loss where to progress from this stage in the design development.
No comments:
Post a Comment