OUGD504: Brief 2: Logo Starter
Packaging: Label - Development 2
Asking my tutors how I could progress with my colour development they posted towards a really interesting article highlighting the colour development process. HERE this documented how illustrator Tom Woolley created his colourhceme for his map of Leeds. The tutors felt I had unwittingly taken a similar approach to him drawing colour inspiration from an object in Toms case the Leeds coat of arms and in mine the Portland flag however we both concluded these direct colour picks wouldn't be effective for a final resolution. This directed towards the Adobe Kuler Colour Wheel which Tom used to overcome his colour development. I found this to be a great piece of software to create engaging colour combinations. I fist played around with the software to become familiar with it before inputting the original colour of the portland flag into the complementing filter and experimented with different tones and hues until I found a quirky combination that I felt worked well aesthetically. These colours gave natural connotations that were tertiary colours representing the specialist nature of the product to me.
Having found a colour combination that I found aesthetically engaging I trailed this in the context of my label. I felt this worked well however when I sought feedback from a range of other students they liked the colours combination however felt it would be more effective with the use of block colour. The majority of students felt the convex diamond shape was unnecessary and took away from the logo and the minimal aesthetic. Although the shape had a good context it is irrelevant if it distracts from the overall aesthetic, I have created a bold minimal and contemporary design that would appeal to the target audience and based on the feedback from other designers feel the label would be more effective as a block fill.
Asking my tutors how I could progress with my colour development they posted towards a really interesting article highlighting the colour development process. HERE this documented how illustrator Tom Woolley created his colourhceme for his map of Leeds. The tutors felt I had unwittingly taken a similar approach to him drawing colour inspiration from an object in Toms case the Leeds coat of arms and in mine the Portland flag however we both concluded these direct colour picks wouldn't be effective for a final resolution. This directed towards the Adobe Kuler Colour Wheel which Tom used to overcome his colour development. I found this to be a great piece of software to create engaging colour combinations. I fist played around with the software to become familiar with it before inputting the original colour of the portland flag into the complementing filter and experimented with different tones and hues until I found a quirky combination that I felt worked well aesthetically. These colours gave natural connotations that were tertiary colours representing the specialist nature of the product to me.
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| Original Colours |
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| Favourite Combination |
Having found a colour combination that I found aesthetically engaging I trailed this in the context of my label. I felt this worked well however when I sought feedback from a range of other students they liked the colours combination however felt it would be more effective with the use of block colour. The majority of students felt the convex diamond shape was unnecessary and took away from the logo and the minimal aesthetic. Although the shape had a good context it is irrelevant if it distracts from the overall aesthetic, I have created a bold minimal and contemporary design that would appeal to the target audience and based on the feedback from other designers feel the label would be more effective as a block fill.
In this further development I have reduced the size the size of the logo in order to include what the product is, I trailed this in both serif and sans serif however found sans serif was more affective and in keeping with my contemporary aesthetic (above). I have also included the USDA organic symbol, I had to research this as it differs from the UK body SOIL that approves organic products in the United Kingdom as this will appeal to the target audience. I have further included ingredients, instructions and a brief definition of the product as well as a barcode to complete the packaging design. I will print a mock up of this design to find out how it fits into the media of the bottle, from this I will make any final changes to ensure the label is successful and demonstrates an accurate context for my logo.
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