OUGD503 - Studio Brief 1/Penguin Design Awards
Printing
Taking on board feedback from tutors regarding how the design may benefit from being reduced down and simplified in terms of the aesthetic to make the connotations less obvious and create a more subverted sexual innuendo I started to consider ways in which I could keep the bold imagery yet simplify the overall aesthetic. I found that using the edited photography created a naturally detailed image highlighting all the half tones/shading and detailing of the fruit. To flatten this image in a sense I used paint to cover the fruit and printed this onto paper, which created a far more refined outline in a single colour. This method was effective in refining the original image creating a bold single colour image, this process added a tactile nature to the aesthetic with the print leaving wrinkles and organic marks from the fruit that well represented wrinkles and a skin like consistency further relating it back to the desired connotations. To ensure this new aesthetic worked well with the other digital elements within the cover such as the typography and printing process I vectorised the printed image to make it easier to work with and digitally manipulate.
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