OUGD503 - BACIL Poster Campaign: Poster Analysis

OUGD503 - Studio Brief 1/ BACIL Poster Campaign   

Poster Analysis 

I analysed a range of existing poster designs in order to get a better understanding of how to target the audience and address the context of the poster. I initially set out to analyse the existing BACIL poster to identify why the current design was unsuccessful in engaging the audience however was unable to source the original design as it wasn't on their website of other image search engines. Failing this I sourced a range of anti-theft posters from other outlets to identify how these designs communicate with their audience to successfully create an engaging resolution to the brief. 

I liked the humorous concept of the first example I analysed, the informative content is complemented by the colloquial concept providing a nice balance to engage the audience. It tackles the issue of awareness providing succinct instructions on how to prevent theft then extended using a joking instruction that lightens the tone and will appeal to the audience through the comical concept.The type is bold to ensure the poster is eye-catching and legible I like the use of black however am unsure about the colour palette and feel it should have been simplified to a single colour or contrasting use of two. This poster is effective in raising awareness of theft without creating a serious up tight atmosphere that would potentially reflect badly on the posters environment. 

This example uses stereotyped photography which is used to promote awareness of theft however is un-effective in communicating this, the image creates comical connotations using the stereotyped iconography of a burglar mask, crow bar and black outfit which is unrepresentative of the crimes committed in the real world. The use of yellow works well contrasting against the black to create a bold legible statement, I feel the poster would have been more effective without the photography kept as a minimal two colour image that would demand more impact and be paternally more engaging aesthetically through the use of ambiguity. 

This example isn't effective in creating an engaging visual, the mass of white space isn't used effectively and the unprofessional editing such as the blend path gives an instant negative impression. The type is too small for display text especially considering the amount of available space and feels awkwardly positioned aligned to the right. I don't feel purple is the most appropriate colour palette it doesn't work with the content to create an engaging visual image that represents the posters content. I like the use of reflection in the eye making the act of theft more personal, this can also be used as a deterrent to thieves to make them aware someone will always be watching. There is a relatively strong concept behind this campaign poster however the aesthetic and composition lets this down making it less engaging to an audience. 

Through analysing these poster campaigns I have identified successful elements that can inform my design decisions through my design process and have become aware of elements that don't work effectively such as the use of stereotyped imagery which can be avoided when developing the aesthetic for my resolution. With this research I feel confident in creating some initial concepts to form the basis of my final resolution.