OUGD503 - Penguin Design Awards: Further Development

OUGD503 - Studio Brief 1/Penguin Design Awards 

Further Development

Through further research using my inspiration blog I came across the below image and was initially really attracted to this colour scheme. The use of pastel pink and navy blue work well together creating a strong sense of contrast that allow the colours to complement each other particulate well and ensure the text is legible against the blue background. This colour scheme would work well with the context of the book as they are very stereotyped colours within children's marketing however using them together could represent how feminism is an inclusive subject that isn't aimed only at women and also the colours work well together representing the equality of males and females which is the main goal of feminism as a social movement.  

Still unfulfilled by the compositions I took inspiration from the classic penguin covers, I liked the use of the band creating high contrast between the colurscheme and created a sense of consistency within the series. Taking inspiration from this iconic cover design will reference back too these classic covers appealing to the judges and audience, it also provides a strong composition that makes the cover design eye-catching and aesthetically pleasing. 

My interpretation of this used a similar banded design to reference these classic penguin covers yet felt a lot more contemporary with the use of the contrasting pink and blue creating an eye-catching two colour colour-scheme. The large blocked band of blue immediately catches the eye which is then drawn into the social point of the papaya, this works well against the blue background creating an ambitious first impression that will require the audience to engage with the cover, having a closer look. This new aesthetic using the printed fruit works effectively to create more subtle connotations as the image is reflective of both fruit and the female anatomy. The symmetrical text works with the banded design and natural symmetry of the papaya creating a sense of consistency within the individual elements of the composition.