OUGD503 - Studio Brief 2/Collaborative Practice
Vector Development
Throughout the illustration development billy had been experimenting with analogue printing methods such as lino print, watercolour and sketching, I wanted to see how these illustrations looked as vectors as in this form would be extremely simple to reproduce the illustrations across a range of collateral from billboards to business cards without a reduction in quality. Billy said he hadn't vectorised much so we decided I would develop these vectors. In preparation Billy sent me the outlined drawing in their simplest form making it much easier to vectorise. I was happy wth the result as they looked bold and dynamic on screen. I managed to keep some of the tactile imperfections in the illustrations which kept a sense of the personal hand rendered look that would blend nicely with the typography elements within the campaign.
Throughout the illustration development billy had been experimenting with analogue printing methods such as lino print, watercolour and sketching, I wanted to see how these illustrations looked as vectors as in this form would be extremely simple to reproduce the illustrations across a range of collateral from billboards to business cards without a reduction in quality. Billy said he hadn't vectorised much so we decided I would develop these vectors. In preparation Billy sent me the outlined drawing in their simplest form making it much easier to vectorise. I was happy wth the result as they looked bold and dynamic on screen. I managed to keep some of the tactile imperfections in the illustrations which kept a sense of the personal hand rendered look that would blend nicely with the typography elements within the campaign.
Developing this further I wanted to gage a sense of what these illustrations would look like when put into context. This needed to be bold and reflective of the concept, featuring the gap logo to promote the brand. Positioned the illustrations around the gap logo before beginning to add colour taken form the pastels billy used within his development. The tertiary orange background complements the gap blue logo ensuring it is highly visible on the page and contrasts the pastel colours making them stand boldly against the backdrop which is dramatic and bold to catch the eye of the viewer.
I further added astrapeline of 'denim to fit your body and personally' this may need some refinement but highlights the nature of the concept confidently and succinctly. This will suggest to the audience that GAP has a wide variety of denim that fit in with their current style and personality which is representative of gaps high quality essential denim. It also suggests that is is comfortable and will be tailored to their body from the different shaped illustration making them feel like their jeans are made just for them elevating the consumer brand relationship.
At the bottom I also included twitter links, custom hashtag #mygap further accentuating the personal aspect of the campaign and promotional website that which will help to promote the campaign. This is a strong bold image that will catch the eye of the audience, relates the brands consumer profile and explains the concept succinctly.
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