OUGD503 - Studio Brief 2/Collaborative Practice
Research: GAP
Getting a succinct overview of the company from the project pack Gap was founded in 1969 by accident which suggester their ethos isn't all about money but about a commitment to denim, this commitment to denim flows through the brands DNA calling themselves denim experts. Founded in San Fransisco, I can look at this culture and implement within the resolution to subtly reference the heritage of the brand which is a key deliverable of the brief.
More focused research lead me to understand the company has been criticized for blandness and uniformity in its selling environments, this suggests a big bold campaign may help to push the brand into its new targeted demographic that was identified to have more lively, bold characteristics therefore this new marketing strategy could work well in appealing to this demographic.
From the Gap corporate website I found interesting reading materials that relate to the four main elements gap want to educate this new demographic about, this is really useful as I can take the official reports and reading materials that best promote these features and tailor them to best suit the new targeted demographic.
Style and Trends
Social Responsibility
History
Fabric, Technology and Sustainability
Getting a succinct overview of the company from the project pack Gap was founded in 1969 by accident which suggester their ethos isn't all about money but about a commitment to denim, this commitment to denim flows through the brands DNA calling themselves denim experts. Founded in San Fransisco, I can look at this culture and implement within the resolution to subtly reference the heritage of the brand which is a key deliverable of the brief.
From the Gap corporate website I found interesting reading materials that relate to the four main elements gap want to educate this new demographic about, this is really useful as I can take the official reports and reading materials that best promote these features and tailor them to best suit the new targeted demographic.
Style and Trends
Social Responsibility
History
Fabric, Technology and Sustainability
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