OUGD503 - BACIL Poster Campaign: Evaluation

OUGD503 - Studio Brief 1/ BACIL Poster Campaign   

Evaluation

My resolution to the brief is effective in engaging a younger target audience which was identified as a key problem of the old designs. My concept uses the popular use of emoji’s within the demographics daily lives to communicate the content effectively through appropriate visual content that will appeal to this audience. This use of emoji’s also creates a more informal context that doesn’t cast any negative connotations on the environments in which the posters are displayed.

The aesthetic is bold and eye-catching, with the strong use of red to instantly catch the eye, this directs the eye to the central focal point of the emoji’s and the supporting slogan ‘watch your stuff’ a further benefit of the visual content is that is transcends language barriers making it more appropriate for a multi-lingual city such as Leeds. The minimal aesthetic creates a refined message that will be easily understood at bars and clubs where alcohol may affect the legibility of the design. This concept could also easily be developed for a full campaign with interchangeable emoji’s creating a poster series creatively highlighting the awareness of your belongings when out in Leeds.

Although my resolution was unsuccessful in winning the competition I am happy with the design and feel it successfully communicated the content and solves the the problems identified within the design brief. I have considered its application and altered the typeface from a paid DIN font to free 'intro' as due to the small scale of the organisation it is unlikely they would have the budget to paid for premium fonts, this understanding of the client and commercial practice highlights my developing practice and commercial awareness within the industry and has lead to a well informed and appropriate resolution to the brief.