OUGD503 - Studio Brief 1/ BACIL Poster Campaign
Submission
Rationale: This concept targets a younger target audience with the use of universally popular emoji’s to create a high impact visual statement that is easily understood by this audience. The visual imagery transcends language barriers perfect for a multi-lingual city such as Leeds effectively communicating its message to the public. The minimal aesthetic creates a bold message that will be easily understood at bars and clubs where alcohol may affect the legibility of the design.
This concept could easily be developed for a full campaign with interchangeable emoji’s creating a poster series creatively highlighting the awareness of your belongings when out.
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