OUGD503 - Studio Brief 1/Penguin Design Awards
Initial Research
Initial Research
Book:
How to Be a Woman is a 2011 non-fiction memoir by British writer Caitlin Moran. The book documents Moran's early life (from teens until mid-thirties) including her views on feminism. Due to the short timeshare I have allocated to the brief I didn't have time to read the full book however read a range of reviews from columnists of the likes of; the times, Telegraph and personal reviews to get a better understanding of what the book means to thee individuals. From this I concluded the book was very humorous in terms of its tone of voice however juxtaposed this with its range of hard hitting content that highlight real concerns with todays society specially targeting women.
Author:
Caitlin Moran is an english columnist for the times and author of several books including 'How to be a Woman'. During her career she has achieved a great deal of success voted British Press Awards (BPA) Columnist of the Year for 2010, and both BPA Critic of the Year 2011 and Interviewer of the Year 2011. In 2012, she was named Columnist of the Year by the London Press Club, and Culture Commentator at the Comment Awards in 2013.
https://www.youtube.com/watch?v=FQ4DzEJ8ax4
Audience:
How to Be a Woman is a 2011 non-fiction memoir by British writer Caitlin Moran. The book documents Moran's early life (from teens until mid-thirties) including her views on feminism. Due to the short timeshare I have allocated to the brief I didn't have time to read the full book however read a range of reviews from columnists of the likes of; the times, Telegraph and personal reviews to get a better understanding of what the book means to thee individuals. From this I concluded the book was very humorous in terms of its tone of voice however juxtaposed this with its range of hard hitting content that highlight real concerns with todays society specially targeting women.
Author:
Caitlin Moran is an english columnist for the times and author of several books including 'How to be a Woman'. During her career she has achieved a great deal of success voted British Press Awards (BPA) Columnist of the Year for 2010, and both BPA Critic of the Year 2011 and Interviewer of the Year 2011. In 2012, she was named Columnist of the Year by the London Press Club, and Culture Commentator at the Comment Awards in 2013.
Through further research found that Moran is outspoken on a range of social issues from feminism to the current refugee crisis and actively voices her political views. This provides me with insight when designing, she as a person is bold outspoken and doesn't seem to care who she upsets with her opinions, this can be translated into a bold aesthetic that would effectively represent the authors personality through the visual aesthetic of the book.
Tone of Voice:
Analysing a Vlog from the author gave further insight into her personality and tone of voice, through this vlog she uses very colloquial language that is often satirical and sarcastic in an attempt to lighten the hard hitting content with humour to make it more appealing to its audience. This is a design direction I could adopt within the development of my cover design as it would be representative of the author and would be an effective way to engage the audience through humour whilst highlighting the more serious nature of the books content.
Audience:
The key demographic for the book is predominantly
women as they can relate to the topics and content of the book within the 25-40
age demographic as this is where the issues discussed will be most pertinent. Looking
more at the psychographic profiling of this audience it targets the
less-educated feminist audience who want to engage with these issues through a colloquial
tone that isn’t as hard hitting or angry as other feminist literature.
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