OUGD503 Collaborative Practice - Denim Education: Further Development

OUGD503 - Studio Brief 2/Collaborative Practice 

Denim Education - Further Development 

The illustrations and composition of these infographics were strong however the colours could be developed further. I took the main colour from each image and used a lighter variant from the colour palette to create a set on engaging backgrounds. These backgrounds allowed each image to stand out individually highlighting the four different diverse aspects to Gap denim and all came together to work effectively as a set. 

From this I developed these backgrounds further incorporating a white band co ensure further consistency as a set. This boarder ensures the text is fully legible and creates a stronger collection as a whole easily identifying the different images to come from the same set. This will create a strong sense of continuity across the campaign and allow the audience to easily identify and remember the ignfogrpagic that belong to part of the Gap brand. 

Overall the infographics work well in creating strong engagement with the younger demographic. The individual images will catch the attention of the audience when embedded into social media sites and can be easily identified as a set. The emotive tagline effectively anchor the playful illustrations to raise awareness of the four major aspects of Gaps denim collection in a format that appeals to the target audiences lifestyle and personality.