OUGD503 - Studio Brief 1/Penguin Design Awards
Final Cover Design
Based on the feedback from my final critique I further developed the typography to ensure it is legible at a glance, this resulted in splitting the tittle and author, increasing the point size of the title yet ensuring to still created symmetry with the 'galaxy book' endorsement and placing the authors name in the bottom left corner, this contrasted nicely against the pink background to ensure this stands out and is legible at a glance. This creates an aesthetically engaging composition that is legible and eye-catching referencing classic penguin aesthetic with an engaging focal point that highlights the satirical tone of voice of the author.
Expanding this into a full wrap around cover required little adjustment, I extended the banded concept to wrap fully around the cover and used the template from the project pack to place all the essential logos/barcodes. I adjusted the author positioning to align with the barcode and placed the body copy neatly aligned with the imagery to create a sense of further symmetry between the front and back covers allowing the wrap around transition seamlessly from front to back. Placing the text in a box added further aesthetic detailing yet remained minimal in its aesthetic to ind with the style of the front cover, this also prevented the body copy from feeling like its floating mid cover. The wrap around works effectively creating continuity from the front to back design, the minimal aesthetic is classic and timeless in its stye with a bold colour palette ensuring the design appeals to a current demographic.
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