OUGD504: Brief 3: Type In Context
G F Smith Talk
Matthew Scarf from GF Smith came into the studio to give a talk about the company and how it influences the industry as well as how I can start to use them as a student. He gave a brief history of the company before talking about the different paper options they supply the main strand being the colour plan selection which features 50 colours, 25 embossings and 8 weights these are all dyed creating beautiful high quality stock that has no white edges and a luxurious feel. They also stock a range of specialist papers that each have unique properties and can elevate the quality of a project. Matt talked us through the factory services the offer which included;
Samples:
From the talk I took away that I could use GF Smith stock to create a much higher quality publication, I found that it would be unfeasible from both an availability perspective and commercial perspective to produce my whole publication from GF Smith stock but could use it for the cover to create a high quality luxury feel to the publication. Looking through the sample book I looked at a range of colours ultimately deciding on Turquoise from the colour plan section to experiment with, I chose 220GSM for this to create a significant weight for the cover. I also chose a selection of Plike paper from the specialist papers section, I loved the texture of the paper and vibrancy of the colours featured, The ink sat interesting on the stock adding an almost reflective quality to the text. I Chose the 330GSM Orange ensuring a high quality thick cover that would complement the inside spreads and have a great feel within the hand and look amazing with its bold and vibrant colour. To contrast this I chose the 140 GSM black Plike I chose a lighter weight for the smaller cover to reduce the bulk on the spine and reduce the overall thickness of the publication.
The online order form is 25 sheets minimum which would be unfeasible for a mock up however due to the small scale of my publication the A4 sample size would be big enough to produce my cover from the samples. Although the use of GF Smith stock will increate the production cost of my publication I feel it will be necessary if it elevates the quality of the resolution and will be appropriate due to the specialist target audience who will have a informed knowledge of stock if they are from a creative/Graphic design background.
Matthew Scarf from GF Smith came into the studio to give a talk about the company and how it influences the industry as well as how I can start to use them as a student. He gave a brief history of the company before talking about the different paper options they supply the main strand being the colour plan selection which features 50 colours, 25 embossings and 8 weights these are all dyed creating beautiful high quality stock that has no white edges and a luxurious feel. They also stock a range of specialist papers that each have unique properties and can elevate the quality of a project. Matt talked us through the factory services the offer which included;
- Handmake envelopes
- Duplexing
- Bespoke dummies
- sampling service
He talked about how we as students can request samples through the university to allow us to start to engage with the stock within our current practise. I took away from the talk how the choice of stock can inform a design and really elevate the quality of the outcome, the papers from GF Smith will create a luxury feel for the resolution and further appeal to an audience. Following the talk matt brought in a range of samples for us to look at all using GF Smith stock this demonstrated to me just how the informed use of approbate stock can elevate a piece of print and add a totally new dimensions and connotations to the resolution.
From the talk I took away that I could use GF Smith stock to create a much higher quality publication, I found that it would be unfeasible from both an availability perspective and commercial perspective to produce my whole publication from GF Smith stock but could use it for the cover to create a high quality luxury feel to the publication. Looking through the sample book I looked at a range of colours ultimately deciding on Turquoise from the colour plan section to experiment with, I chose 220GSM for this to create a significant weight for the cover. I also chose a selection of Plike paper from the specialist papers section, I loved the texture of the paper and vibrancy of the colours featured, The ink sat interesting on the stock adding an almost reflective quality to the text. I Chose the 330GSM Orange ensuring a high quality thick cover that would complement the inside spreads and have a great feel within the hand and look amazing with its bold and vibrant colour. To contrast this I chose the 140 GSM black Plike I chose a lighter weight for the smaller cover to reduce the bulk on the spine and reduce the overall thickness of the publication.
The online order form is 25 sheets minimum which would be unfeasible for a mock up however due to the small scale of my publication the A4 sample size would be big enough to produce my cover from the samples. Although the use of GF Smith stock will increate the production cost of my publication I feel it will be necessary if it elevates the quality of the resolution and will be appropriate due to the specialist target audience who will have a informed knowledge of stock if they are from a creative/Graphic design background.
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