OUGD504: Brief 3: Type In Context
Evolution Print Talk
Evolution print came into the studio to give an overview of commercial printing which was really helpful in giving an overview as to how this can link in with my practise and creating commercial considerations whilst designing. They are based in Sheffield and deal with premium high quality printing.
I was told about the 3 main types of printing they deal with; Web Print which is printed onto a large roll, perfect for newspapers or magazines that are produced in a mass scale. Digital printing which is mot suitable for short runs or around 300-400 as it works on a click charge in which you pay for every sheet of side printed on and Litho printing which falls in-between the two in terms of suitability for runs. Litho produces CMYK plates which is where the bulk of the cost lies and then the physical printing is fairly cheap. He explained there is a fine line between digital and litho printing in terms of cost effective printing he estimated that 500 is the cut off point between digital and litho in terms of the most cost effective printing.
I was given good tips on commercial considerations such as 60+ pages for a publication is typically where perfect bound books start. 8,16,32 page booklets are the cost effective when produced and you can get the most for your money, I feel this will be really useful when designing on a budget in the future. He explained they use FSC paper which can be used as a good selling point to the client as it suitable, they further this by using vegetable inks and have other environmental protection procedures in place to limit the effect on the environment.
This talk gave me a great insight into the commercial print world and how I can design in future with certain commercial considerations. I will take away a lot from this talk and have a better understanding of how to work with the printers when ultimately producing live work.
Evolution print came into the studio to give an overview of commercial printing which was really helpful in giving an overview as to how this can link in with my practise and creating commercial considerations whilst designing. They are based in Sheffield and deal with premium high quality printing.
I was told about the 3 main types of printing they deal with; Web Print which is printed onto a large roll, perfect for newspapers or magazines that are produced in a mass scale. Digital printing which is mot suitable for short runs or around 300-400 as it works on a click charge in which you pay for every sheet of side printed on and Litho printing which falls in-between the two in terms of suitability for runs. Litho produces CMYK plates which is where the bulk of the cost lies and then the physical printing is fairly cheap. He explained there is a fine line between digital and litho printing in terms of cost effective printing he estimated that 500 is the cut off point between digital and litho in terms of the most cost effective printing.
I was given good tips on commercial considerations such as 60+ pages for a publication is typically where perfect bound books start. 8,16,32 page booklets are the cost effective when produced and you can get the most for your money, I feel this will be really useful when designing on a budget in the future. He explained they use FSC paper which can be used as a good selling point to the client as it suitable, they further this by using vegetable inks and have other environmental protection procedures in place to limit the effect on the environment.
This talk gave me a great insight into the commercial print world and how I can design in future with certain commercial considerations. I will take away a lot from this talk and have a better understanding of how to work with the printers when ultimately producing live work.
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