OUGD504: Brief 3: Type In Context
Commercial Considerations
The talks from visiting professionals made me realise that by resolution should have commercial application and therefore needed to consider the commercial considerations of producing my publication on a larger scale rather than the bespoke mock up I will make for the resolution to this brief. I realised through these talks there are a range of factors taken into account when producing a publication commercially which aim to lower the overall cost of production.
When considering the commercial printing process that my publication would need I arrived at the conclusion that digital or litho printing would be the most appropriate methods as due to the specialist nature of the publication a mass scale run would not be feasible as the product is likely to be sold in specialist bookstores to a niche market therefore would not be a subsequent demand for huge volumes making digital or litho the most cost effective printing processes.
The cut out on the cover would probably be die cut if produced on a large scale, although this will increate the production cost it creates a bold iconic cover that appeals to the audience and makes the book visually engaging. Die cut seemed the most effective method for this however after talking to evolution print found they would have to outsource laser cutting for the cut out as they waves were too intricate for their machines however this would vary when contacting a range of printers if producing the publication commercially.
My publication is currently saddle stitched by hand in a contrasting cotton thread which elevates the quality of the design however if produced on a larger scale may have to be stapled dependant on the excess cost of thread binding each book. Stapling will also reduce any human error that may be a result of hand stitching as it will be done mechanically ensuring the production of the outcome is as efficient as possible potentially at the expense of the aesthetic although these are necessary concepts that would be discussed with the printers in depth.
If producing my publication commercially I would have to justify the selection of stock. The use of GF Smith stock for the covers will increase the overall production cost however due to the specialist target audience of creatives and graphic designers feel the stock choice is justified it will appeal to this creative target audience. The stock choice gives the publication a high end aesthetic that feels great in the hand and due to the target audience feel it would be appropriate for the covers and to use a standard cheaper stock for the content.
Due to the specialist nature of my publication the demand will not be as high as a main stream book therefore will have to market my publication at a slightly higher price point to ensure it is commercially viable. This reinforces my design decisions to use higher quality materials as this will naturally make the customer feel it is high end publication and worth a higher price than a simple staple bound inject printed zine.
These commercial considerations demonstrate my insight to designing with a commercial mind, I have highlighted my awareness of potential commercial compromises that would need to be made to ensure the commercial viability of the product from a cost perspective and am aware of commercial limitations.
The talks from visiting professionals made me realise that by resolution should have commercial application and therefore needed to consider the commercial considerations of producing my publication on a larger scale rather than the bespoke mock up I will make for the resolution to this brief. I realised through these talks there are a range of factors taken into account when producing a publication commercially which aim to lower the overall cost of production.
When considering the commercial printing process that my publication would need I arrived at the conclusion that digital or litho printing would be the most appropriate methods as due to the specialist nature of the publication a mass scale run would not be feasible as the product is likely to be sold in specialist bookstores to a niche market therefore would not be a subsequent demand for huge volumes making digital or litho the most cost effective printing processes.
The cut out on the cover would probably be die cut if produced on a large scale, although this will increate the production cost it creates a bold iconic cover that appeals to the audience and makes the book visually engaging. Die cut seemed the most effective method for this however after talking to evolution print found they would have to outsource laser cutting for the cut out as they waves were too intricate for their machines however this would vary when contacting a range of printers if producing the publication commercially.
My publication is currently saddle stitched by hand in a contrasting cotton thread which elevates the quality of the design however if produced on a larger scale may have to be stapled dependant on the excess cost of thread binding each book. Stapling will also reduce any human error that may be a result of hand stitching as it will be done mechanically ensuring the production of the outcome is as efficient as possible potentially at the expense of the aesthetic although these are necessary concepts that would be discussed with the printers in depth.
If producing my publication commercially I would have to justify the selection of stock. The use of GF Smith stock for the covers will increase the overall production cost however due to the specialist target audience of creatives and graphic designers feel the stock choice is justified it will appeal to this creative target audience. The stock choice gives the publication a high end aesthetic that feels great in the hand and due to the target audience feel it would be appropriate for the covers and to use a standard cheaper stock for the content.
Due to the specialist nature of my publication the demand will not be as high as a main stream book therefore will have to market my publication at a slightly higher price point to ensure it is commercially viable. This reinforces my design decisions to use higher quality materials as this will naturally make the customer feel it is high end publication and worth a higher price than a simple staple bound inject printed zine.
These commercial considerations demonstrate my insight to designing with a commercial mind, I have highlighted my awareness of potential commercial compromises that would need to be made to ensure the commercial viability of the product from a cost perspective and am aware of commercial limitations.
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