This study task was entered around re-engaiggng a particular demographic with voting, this 18-22 year old demographic felt unengaged and ill-informed from the policies to want to being engaged with the process of voting. Our concept took inspiration from a university based feedback incentive which provided free pizza and beer in return for feedback, this unsurprisingly was particularly with students and allowed the university to receive a good range of accurate feedback. Developing this within our concept we prepared a partnership between YouGov and Dominoes to create a promotional campaign to promote voting through a range of limited edition pizza boxes. The concept was praised for its originality and understanding of the target audience as a viable means to engage this student dominated demographic with British politics.
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