Thursday 28 April 2016

OUGD505: Studio Brief 1 - Initial Feedback

OUGD505: Studio Brief 1/ Licence to print money   

Initial Feedback

From my initial paper sketches I then asked tutors and students for feedback regarding the success of the concepts which helped in providing further direction as to which design treatment was the strongest in articulating my concept and would be most effective within the exhibition format.   The feedback received was fairly positive however tutors suggested that the contemporary aesthetic of treatment 1 would have a short lifespan due to the ever evolving nature of contemporary design therefore would be less effective for a series of banknotes that need to remain engaging over their long circulation period. 

It was suggested that treatment 2 was by far the most appropriate in terms of my concept which is a celebration of British brutalist architecture as highlighting examples from the country will evoke a sense of national pride and increases its lifespan being used as a celebration as opposed to a trend. Using the form of the exhibition venue to display within the exhibition provided a further sense of context relevance for the purpose of the exhibition which will be clearly articulated, this can alter be extended into a set of banknotes inspired by key brutalist buildings around the UK to holistically celebrate the breath of brutalist British architecture. 

From this feedback It was established that design treatment 2 was the most appropriate to develop further therefore will experiment wit different aesthetic based on the bank house design treatment in order to create a successful exhibition piece that translates appropriately into my design concept. 

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