Intern Workshop

Intern Workshop 

Alec Dudson editor-in-chief of Intern Magazine came into the studio to give a one day workshop focusing around publication design and inspiration. The task was to split into groups and identity a gap in the publication market for a new innovative publication, then create a quick pitch generation exercise that would present our chosen concepts back to peers, tutors and Alec.  Alec's enthusiasm really shone through as someone passionate about his work, this probably comes from intern being his brain-child however he's copiously thought himself about all aspects of the industry and the key thing I took from the session was his critical insight into the commercial considerations of the industry.

My groups concept was a termly student publication that was split into two strands a national and regional context sections. This allow the magazine to create a national reputation but also make the experience more personal focusing on key university cities to create a more focused appropriate insight to the different sub-cultures within each university city. Feedback responding to our pitch was positive with Alec commenting on the use of advertising that could fund the full magazine, through effectively re-selling adverting space 4 different times to local businesses within each university city.