Thursday 28 April 2016

OUGD505: Studio Brief 1 - Initial Paper Sketches

OUGD505: Studio Brief 1/ Licence to print money   

Initial Paper Sketches

Through the process of research and refining my concept to a focused theme I started to sketch quick design treatment around the centralised focus of the brutalist design movement. These were not limited of thought out merely initial articulations of ideas that could later be defined through more focused critical thinking. 

TREATMENT 1

This design treatment takes inspiration from the aesthetic style of ICON magazine and other art based architectural magazine images, the contemporary aesthetic will re-establish the brutalist movement and re-engagement it with contemporary culture. The note design could be extended within a range of geometric brutalist inspired patterns to create a close synergy within the set that celebrates the movement changing public perceptions of British architectural history. 



TREATMENT 2 

Taking the ecology of the exhibition literally I took inspiration from the exhibition building itself a recently grade 2 listed brutalist monument in the centre of Leeds. Using the bespoke design of the staggered windows creates a geometric pattern with a sense of contextual integrity that more accurately celebrates clear examples of British Brutalist architecture. This could be easily extended as a set with other notable examples of British Architecture from around the UK creating a true celebration of regional and national pride within the series of banknotes. 


TREATMENT 3 

Geometric shapes forms the basis of this design treatment informed through brutalist architecture, this treatment adopts the style and re-invents the use of shape and texture within contemporary geometric patterns that can be easily extended across a series of notes. the boarders and block patterns with create a sense of clear consistency and the large typography elements make the notes clearly legible especially for foreign tourists with the bold use of numerical values. 


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