Design Principles
Visual Literacy - Perspective - 21/10/14
This session we looked at how space can can be used when designing. We moved away from standard 2 dimensional grids and looked at how space can be incorporated into design using 3 dementional techniques to add layers and new meanings to designs.
I was put into a group of 7 other students and together we were tasked to three dimensionally recreate a single letterform from the 'Lonely Hearts' task last week. The only restrictions were that it had to use a minimum of 4 panels in order to three dimensionally create the letterform. A perfect example of how this type of design has been success in industry is the Channel 4 logo and introductory programme messages.
In response to this, my group made a collaborative decision to choose the letterform 'Z' from the 'Lonely Hearts' task to reproduce in a three diminutional form. We systematically divided the letterform into sections and produced a viewfinder to work from, this allowed us to all view the piece from the same perspective. We then cut out the individual components of each section taking into account the spacial relationship between each component, this meant that each section needed to be progressively larger as it became further away from the viewfinder in order for the final piece to look of an average proportional size. I made holes in each of the 4 sections and along with another student hung each section from the ceiling using string and the rooms lighting fixtures. This took time and patience to intricately position each component so when viewed through the viewfinder the letterform looked complete. Communication skills were essential for this task and it requires constant and concise verbal communication between myself and the student directing me from the viewfinder.
When the components were positioned correctly we panted them in a stark red to contrast the white wash walls of the studio, this ensured our letterform stood out and looked effective when viewed through the viewfinder. I am extremely pleased with the outcome I think it looked effective and represented our chosen letterform. I really enjoyed this task as it allowed us to physically make something in an unexpected medium that I had never engaged with before, I also enjoyed the team building side to the task as it allowed me to develop closer relationships to members of my course I have not really engaged with at this point in the programme. (full gallery can be found below)
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| Final Letterform |
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