OUGD504: Brief 4: SONY music / ONLY studio Brief
Responding to Feedback
The critique with ONLY was a great feedback tool that allowed me to reflect on my development thus far. The guys from the studio gave me some high quality feedback that was insightful and added industry insight that I wouldn't have been aware of beforehand. Within the critique they praised the concept and the aesthetic while suggesting possible changed to ensure the site it usable and as engaging as possible to the user, from the critique I asses these suggestions and incorporated the relevant changed to be design treatment, this will ensure a more critically developed resolution that will further appeal to the user and respond to the brief.
DESKTOP CHANGES:
It was suggested I could make the thumbnails pop-out to avoid a very rigid fixed grid that may become un-engaging to the user when scrolling through. I agreed with this point made and when experimenting with different arrangements found spanning some images across two columns brought the page to life more making it more engaging for the user with a contrast of large and small images that would change according the amount of likes the image has. On the rollover screen I added a 'like' counter which will further encourage users to like images and makes the whole experience more interacting as the audience will actually be able to affect the aesthetic of the site collecting choosing which images to make larger.
The critique with ONLY was a great feedback tool that allowed me to reflect on my development thus far. The guys from the studio gave me some high quality feedback that was insightful and added industry insight that I wouldn't have been aware of beforehand. Within the critique they praised the concept and the aesthetic while suggesting possible changed to ensure the site it usable and as engaging as possible to the user, from the critique I asses these suggestions and incorporated the relevant changed to be design treatment, this will ensure a more critically developed resolution that will further appeal to the user and respond to the brief.
DESKTOP CHANGES:
It was suggested I could make the thumbnails pop-out to avoid a very rigid fixed grid that may become un-engaging to the user when scrolling through. I agreed with this point made and when experimenting with different arrangements found spanning some images across two columns brought the page to life more making it more engaging for the user with a contrast of large and small images that would change according the amount of likes the image has. On the rollover screen I added a 'like' counter which will further encourage users to like images and makes the whole experience more interacting as the audience will actually be able to affect the aesthetic of the site collecting choosing which images to make larger.
I also included some minor changes for example adding a home button to the navigation page to make it crystal clear for the user how to navigate their way through the site, this came off the back of feedback given from Tom saying 'treat the user like they're stupid and make it fool proof' I feel this improves that navigation of the site and will ensure anyone can navigate through the content.
Building on feedback from the mobile site it was suggested their should be a fixed pre-order button on the desktop version of the site as currently it was only available within the pop-up and on the store page. This was a welcomed suggestion and something I had not previously considered. I used the iTunes logo in isolation to keep with minimal aesthetic as this is fairly standard and recognisable to the target audience, i added further information the supporting text to further inform the user when the cursor is placed over the download button which will work effectively on the desktop site. This alteration will link more closely to the aims of the brief which asked to achieve more pre-orders of the album of which a fixed download button will achieve.
MOBILE CHANGES:
With the fixed button on the desktop site encourage pre-orders, Tom suggesting there should be some supporting information available on the mobile site for the download button as it could come across as confusing to some users. This was difficult to find a balance between legibility and aesthetic as the mobile site needed to stay refined in order to keep a consistent minimal design from the desktop site, Through some further development found text similar to that on the desktop site wasn't affective or aesthetically pleasing, this lead me to create a refined icon for the mobile download, I removed the circle surrounding the music note and wrapped text around this in a similar circular shape to create consistency with the desktop site. This was the most appropriate solution as it communicates more information to the user without disrupting the overall aesthetic of the site.
Another mobile suggestion that was a result of the critique was to increate the size of the text on the blog as Tom felt although it looked fine on a computer screen the legibility may be reduced when placed on a mobile device. I agreed with this point and increased both the title and body copy fonts, to text whether this was effective in increasing the legibility, I placed the page on my mobile device to see it in context and found that this type adjustment made the text a lot more legible than the previous type size.
I found the critique with ONLY extremely beneficial as they brought their extensive knowledge of the digital industry to brief which was really useful as my knowledge of digital design was extremely basic. Their suggestions were informed and based on the changes I have made find the site is more successful as a result. The navigation is improved the aesthetic is more engaging and there is more information to ensure a better user experience which will make the overall campaign more successful.
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