OUGD504: Brief 4: SONY music / ONLY studio Brief
Logotype Development
The album cover for the bands latest album doesn't have the album name featured on the artwork, this therefore left me with a sense of creativity to create a logotype to use across my digital platform to advertise the album. logotype would be the most suitable form of articulating the information in a consistent and aesthetic format. Started by using the album name with the bands logo placed directly underneath to create a logo for the album that could be easily replicated across digital platform creating an iconic and memorable visual identity for the campaign.
I trailed a range of typefaces to find the most appropriate font that would legible and engaging. I applied courier to replicate the typeface used within the bands logo however felt this font was too light and wouldn't stand out and create presence within the frame. Din worked well in creating a clean aesthetic that was contemporary and played on the album name, this typeface was distinct and would stand out with the digital platform and contrasted nicely with the bands logo. I found Helvetica Neue to also be too light and the extended x height created too much of a contrast with the bands logo making it unappealing on the eye. Finally I experimented with circular however found the kerning to be too close and reminded me of clas ohlson giving me more corporate connotations that don't reflect the bands ethos.
The album cover for the bands latest album doesn't have the album name featured on the artwork, this therefore left me with a sense of creativity to create a logotype to use across my digital platform to advertise the album. logotype would be the most suitable form of articulating the information in a consistent and aesthetic format. Started by using the album name with the bands logo placed directly underneath to create a logo for the album that could be easily replicated across digital platform creating an iconic and memorable visual identity for the campaign.
I trailed a range of typefaces to find the most appropriate font that would legible and engaging. I applied courier to replicate the typeface used within the bands logo however felt this font was too light and wouldn't stand out and create presence within the frame. Din worked well in creating a clean aesthetic that was contemporary and played on the album name, this typeface was distinct and would stand out with the digital platform and contrasted nicely with the bands logo. I found Helvetica Neue to also be too light and the extended x height created too much of a contrast with the bands logo making it unappealing on the eye. Finally I experimented with circular however found the kerning to be too close and reminded me of clas ohlson giving me more corporate connotations that don't reflect the bands ethos.
Analysing the experimentation of typography choices I chose to develop the DIN vacation further. This was the most appropriate typography selection as it has a clean aesthetic that plays off the album name. The typeface is contemporary within design which pairs well with the artist. From a visual perspective the weight of the letterforms are similar to the bands logo creating a dominant presence that can be easily replicated over the digital platform and will appeal to the target audience.
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