OUGD504 - Brief 4 - Crit with ONLY: Feedback

OUGD504: Brief 4: SONY music / ONLY studio Brief

Crit with ONLY:  Feedback

Matt and Tom from only studio came back into the studio to give us feedback on the development of our campaigns thus far. Split into smaller groups gave me better opportunity for in-depth feedback that could influence any further development. I was looking forward to their feedback as it would be relevant to the digital industry and could further inform my final resolution. 

I received positive feedback regarding my concept with Tom saying it was a strong concept as it used contemporary technologies that would appeal directly to the target audience and enable a large buzz surrounding the release of the album. He liked added features such as receiving a pre-sale code for the tour when pre-ordering the album to create added value to the pre-order and a sense of urgency. Tom also commented on the use of the blog as the primary tool of keeping users retiring to the website drip-feeding the user information to keep them coming back through scheduled blog posts and content becoming available in the run up to the album release. 

I was praised for my wireframes as they were clear and demonstrated how this clearly separates the content from the design which simplifies the design process and allows further simplicity when approaching the visual aesthetic of the campaign. As we discussed the development of my campaign and visual aesthetic Tom commented on how he liked the aesthetic, he felt it was clean simple and would be easy to use. There were  a number of suggestions he commented on throughout that he felt would elevate the aesthetic and usability of the website. 

It was suggested that I add a fixed pre-order button to the website to make this option constantly available to the user similar to the button placed in the header of the mobile site. With this it was also suggested some supporting text was needed with the icon on the mobile version to clarify that it is a pre-order button. 

When looking at the desktop version, Tom suggested that I could break up the strict 4 column grid with feature 'pop out' images that would span 2-3 columns, he felt this would make the aesthetic of the homepage more engaging and break up the grid to prevent the user getting bored. Through further discussion we collectively decided that the number of likes would influence which image pop out. 

Finally reading the blog students and Tom felt there should be a clearer hierarchy of the information as although the blog title was in a different typeface they still felt this could be clearer and that there should be a home button on the navigation page even though the 'clean' logo will redirect the user to home, the group felt that a home button would make clarify this further. 

This feedback is extremely useful and I can review my development and refine the website further with these alterations to ensure the website provides the best user experience possible. I received very positive comments regarding the concept of my campaign and aesthetic of the website, with the suggested changed it was suggested this could be a great response to the brief.