OUGD504: Brief 4: SONY music / ONLY studio Brief
Evaluation
This brief has introduced me to the sector of designing for web and significantly increased my knowledge of digital design and user experience. The digital campaign is aimed at the target audience of the band using social networking at its core as they are extremely engaged and proficient with these forms of communication making the most suitable form of delivery. Using contemporary technologies such as instragram will further engage the audience as they will naturally interact with the campaign start to engage with it more directly than foreign forms of digital communication that they do not interact with.
The aesthetic of the campaign follows a clean minimal aesthetic that will appeal to the target audience and highlights the bands ambient sound, the minimal detailing allows for a simple user interface that will engage and excite the user. This has been translates successfully across the breakpoint demonstrating a knowledge of designing for different resolutions that results in a seamless transition between web and mobile. The mobile site takes inspiration from the instragram app as a familiar interface will make the site more engaging to the target audience.
Engaging content will ensure the user returns to the site, simply to view and engage with the primary content of photo sharing or to view the blog which will drip feed information and exclusive content to the user in the run up to the album launch. Emails will inform them of new content that will feature, behind the scenes videos, exclusive previews of songs, track by track commentary and competitions, this will ensure the site remains active across its lifecycle and will keep the audience returning throughout the 8 week campaign.
There is multiple components throughout the site that encourage pre-orders of the album, the pop-up on the mobile site is graphic and engaging which is then more subtly placed in a fixed position on the header of the site which offers constant availability to pre-order without becoming invasive and 'money grabbing'. Offering exclusive content such as pre-sale codes to the upcoming tour will further encourage fmcs to pre-order the album to ensure they get tickets to see the band live, this creates a sense of urgency and makes pre-ordering more engaging and beneficial for the user.
Overall the campaign is well informed and appeals to the target audience, it presents an engaging concept that was developed especially for the bands distinct aesthetic and has been developed to incorporate the bands ambient sound through the aesthetic of the design treatment. The content will keep the user returning to the site and encourages pre-orders throughout. This will create a significant buzz around the album prior to release and will ensure fans to pre-order the album to get pre-sale codes to the live tour.
This brief has introduced me to the sector of designing for web and significantly increased my knowledge of digital design and user experience. The digital campaign is aimed at the target audience of the band using social networking at its core as they are extremely engaged and proficient with these forms of communication making the most suitable form of delivery. Using contemporary technologies such as instragram will further engage the audience as they will naturally interact with the campaign start to engage with it more directly than foreign forms of digital communication that they do not interact with.
The aesthetic of the campaign follows a clean minimal aesthetic that will appeal to the target audience and highlights the bands ambient sound, the minimal detailing allows for a simple user interface that will engage and excite the user. This has been translates successfully across the breakpoint demonstrating a knowledge of designing for different resolutions that results in a seamless transition between web and mobile. The mobile site takes inspiration from the instragram app as a familiar interface will make the site more engaging to the target audience.
Engaging content will ensure the user returns to the site, simply to view and engage with the primary content of photo sharing or to view the blog which will drip feed information and exclusive content to the user in the run up to the album launch. Emails will inform them of new content that will feature, behind the scenes videos, exclusive previews of songs, track by track commentary and competitions, this will ensure the site remains active across its lifecycle and will keep the audience returning throughout the 8 week campaign.
There is multiple components throughout the site that encourage pre-orders of the album, the pop-up on the mobile site is graphic and engaging which is then more subtly placed in a fixed position on the header of the site which offers constant availability to pre-order without becoming invasive and 'money grabbing'. Offering exclusive content such as pre-sale codes to the upcoming tour will further encourage fmcs to pre-order the album to ensure they get tickets to see the band live, this creates a sense of urgency and makes pre-ordering more engaging and beneficial for the user.
Overall the campaign is well informed and appeals to the target audience, it presents an engaging concept that was developed especially for the bands distinct aesthetic and has been developed to incorporate the bands ambient sound through the aesthetic of the design treatment. The content will keep the user returning to the site and encourages pre-orders throughout. This will create a significant buzz around the album prior to release and will ensure fans to pre-order the album to get pre-sale codes to the live tour.
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