OUGD504: Brief 4: SONY music / ONLY studio Brief
Commercial Considerations
With my final designs for the Campaign developed I felt it was important to look at the commercial considerations of the campaign as a whole. The main consideration I found for the campaign is the viability of the full campaign, obviously hypothetical as response to the brief however in a real life context this campaign would heavily depend on budget as developing a filter with instragram would be carry a significant cost, a further commercial consideration is whether Instagram would even accept an offer to use their app as a marketing tool.
From this I considered alternative ways in which the campaign could be feasible, the secondary route would be to develop a third party application that would apply the filter to the users photography which could then be saved and added to instragram with the custom hashtag, this would still be equally effective in terms of aesthetic however the cost of developing the third party application would have to be developed under a large budget and the adoption rate of getting users to download the app would be less effective then having it inside instragram itself.
I considered how the campaign would operate on a low budget, this would mean users share their photography unfiltered using just the custom hashtag with the winners images then being filtered post completion for application onto merchandise and collateral. The website would be feasible to varying degrees on all budgets at the vary base level it would consist of one page that consolidate all the images from a live feed that users can like and share with a pre-order section.
I have considered the commercial considerations of my campaign and highlighted how this could be achieved on varying budgets, demonstrating a critical insight to my design proposal and understanding of the how my design would be applied to the real word.
With my final designs for the Campaign developed I felt it was important to look at the commercial considerations of the campaign as a whole. The main consideration I found for the campaign is the viability of the full campaign, obviously hypothetical as response to the brief however in a real life context this campaign would heavily depend on budget as developing a filter with instragram would be carry a significant cost, a further commercial consideration is whether Instagram would even accept an offer to use their app as a marketing tool.
From this I considered alternative ways in which the campaign could be feasible, the secondary route would be to develop a third party application that would apply the filter to the users photography which could then be saved and added to instragram with the custom hashtag, this would still be equally effective in terms of aesthetic however the cost of developing the third party application would have to be developed under a large budget and the adoption rate of getting users to download the app would be less effective then having it inside instragram itself.
I considered how the campaign would operate on a low budget, this would mean users share their photography unfiltered using just the custom hashtag with the winners images then being filtered post completion for application onto merchandise and collateral. The website would be feasible to varying degrees on all budgets at the vary base level it would consist of one page that consolidate all the images from a live feed that users can like and share with a pre-order section.
I have considered the commercial considerations of my campaign and highlighted how this could be achieved on varying budgets, demonstrating a critical insight to my design proposal and understanding of the how my design would be applied to the real word.
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