OUGD503 - Studio Brief 1/Individual Practice
Submission: Impact Boards
Although not directly practical the impact boards were a vital part of the brief as they needed to succinctly articulate my whole design process to the board of judges and convince them that this is the best possible resolution to the brief. I workshoped these boards in a responsive seminar where I looked previously successful entries to understand the tone of voice and the right type on information to display. I concluded from this that the first page needed to be high impact and present the final resolution to give an instant wow factor to the judges. I used one of the images of the resolution in context as it is a high impact shot that makes the resolution look glamorous shining in the light, this also instantly presents the judges with the assumption that the resolution fits well within its environment taking it from a studio based resolution to design with real life application. The typography is a mix of different styles, weights and faces to create a recycled miss match effect that is then liquified to create consistency with the resolution, This works well as feature text making it more engaging and pleasant to read. The actual statement is confident and suggests a professional resolution that could instantly be put into production.
Although not directly practical the impact boards were a vital part of the brief as they needed to succinctly articulate my whole design process to the board of judges and convince them that this is the best possible resolution to the brief. I workshoped these boards in a responsive seminar where I looked previously successful entries to understand the tone of voice and the right type on information to display. I concluded from this that the first page needed to be high impact and present the final resolution to give an instant wow factor to the judges. I used one of the images of the resolution in context as it is a high impact shot that makes the resolution look glamorous shining in the light, this also instantly presents the judges with the assumption that the resolution fits well within its environment taking it from a studio based resolution to design with real life application. The typography is a mix of different styles, weights and faces to create a recycled miss match effect that is then liquified to create consistency with the resolution, This works well as feature text making it more engaging and pleasant to read. The actual statement is confident and suggests a professional resolution that could instantly be put into production.
From this the next board transitions into studio shots as this is talking in more detail about the design, these studio shots provide more detailed focus on the actual design and the minimal grey background supports body copy legibility while ensuring the focus of the board is directed to the product photography. The second board introduces the resolutions concept talking about the sustainability of the brand and how this translates across the branding and packaging identity.
The third board comments on the design and its function stating how the aesthetic also informs the products function with retail staff associating the blends with the coloured lids which will make them easier to identify within a busy retail environment.
Sustainability is a main concept that runs throughout the resolution this board explains the detailed ways in which I have considered the sustainability and environment when designing the resolution from square tins to reduce wasted space, to recycled aluminium and eco refill packs to reduce packaging weight and production costs.
Finally I talk about the future of the brand and where this resolution could lead to in the future. This leads to artist collaborations such as wraps by Hattie Stewart (pictured), I used hatties work as she is really contemporary adding a relevant on trend note to my resolution. I also talk about the potential for a grand cafe sponsored awards platform that would further encourage retailers to communicate the brand asking customers to vote for them and will get the customer online improving the consumer brand relationship.
To finish the promo presentation I finished with a collage of the context photography to reinforce how the resolution will fit within industry and its environment as a high quality point of sale display. The photography will leave a lasting impression of how sophisticated the packaging looks in context and creates nice symmetry for the presentation beginning ending with context shots and discussing the design in the main body.
The promotion boards successfully articulate my concept and highlight the main design features within the resolution, There is a strong confident tone of voice that feels contemporary and succinct that will hopefully impress the judges of the YCN board.
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