OUGD503 - Studio Brief 1/Individual Practice
Extended Development: Refill Pack - Research
I identified that the design strategy for my concept would come with a large production cost using expensive materials like aluminium tins, Through tutor discussion and self initiated problem solving realised it would be unfeasible to full implement this concept into a real life application, this resulted in further research to uncover the kenco refill packs that company their luxurious glass jars. This is a great way to reduce production costs and aids the environment using 97% less packing weight which makes would fit inline with the conscious efforts I have made to ensure my resolution fits the brands environmentally aware ethos.
I decided paper bags would fit my aesthetic well as it connotes another raw material that will complement the brushed aluminium nature of tin and is easily recyclable, researching this online uncovered an online retailer that sold true bio bags which are foiled lined for freshness and 100% bio-degradable, I found these to be the best option as they fit with the brands environmental ethos and produce a visually pleasing finish that is similar to other high quality coffee packaging identified within my research.
To create further continuity between the display tin and the refill pack I took the shape of the lid which will become an iconic due to the bold colours and organic shape to carry over to the label of the refill pack. This creates clear continuity establishing the display tin and refill pack as a set adding strength to the overall aesthetic and brand DNA. Measuring the label against that standard 500g bag I found a 90mm x 90mm label would be the most appropriate size as it is large enough to present all the information and sits nicely within the proportions of the bag.
From this I started to create some initial label designs, due to the different shapes of the label from the tin to the bag it would require a understanding of the new brand guidelines to create a new label design that still has a similar look and feel to that of the tin ensuring extra continuity between the product range. Similarly to the display tin I opted for a toned down minimal aesthetic as this follows the prescribed DNA created through development thus far. Using a filled block colour will help to identify the blend similarly to the lid on the display tin it will also add an element of eye-catching colour to grab the attention of the user and break up the packaging material.
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