OUGD503 - Studio Brief 1/Individual Practice
Production: Print
I am confident with the development and resolution of the packaging identity which lead me to print the final designs. I printed the designs as stickers as this was the most industry standard resource available to me however am aware the in industry the graphics would be printed directly on the tins and bags respectively to reduce excess materials and ensure the production of the packaging is as sustainable as possible. A major benefit with the producing the resolution graphics as stickers was that there would be no problems with binding them to to the tins/bags as it is already adhesive whereas if I had to outsource adhesive to find the graphics there is more potential for inconsistency and irregularity within the resolution. Another great benefit of printing on adhesive paper is that it can be used in conjunction with the vinyl cutter accurately cut the design, again removing any potential of human error with a greater degree of accuracy than cutting by hand. I am happy with the production of the packaging graphics, the minimal aesthetic will work well applied to the raw packaging materials to create an engaging point of sale display that will grab the attention of the audience.
I am confident with the development and resolution of the packaging identity which lead me to print the final designs. I printed the designs as stickers as this was the most industry standard resource available to me however am aware the in industry the graphics would be printed directly on the tins and bags respectively to reduce excess materials and ensure the production of the packaging is as sustainable as possible. A major benefit with the producing the resolution graphics as stickers was that there would be no problems with binding them to to the tins/bags as it is already adhesive whereas if I had to outsource adhesive to find the graphics there is more potential for inconsistency and irregularity within the resolution. Another great benefit of printing on adhesive paper is that it can be used in conjunction with the vinyl cutter accurately cut the design, again removing any potential of human error with a greater degree of accuracy than cutting by hand. I am happy with the production of the packaging graphics, the minimal aesthetic will work well applied to the raw packaging materials to create an engaging point of sale display that will grab the attention of the audience.
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