OUGD503 - Studio Brief 1/Individual Practice
Extended Feedback
With a scheduled critique set in the level 5 calendar I focused questions around the label design as the other elements of the packaging design were completed and produced great results. I based this feedback on any final improvements to the label design as in proof feedback a number of minor issues arose. The first question I asked was if the text size of the body copy should be reduced as on a physical mock up the text appeared larger than on screen, it was suggested by the whole group that the body copy should be reduced comments included 'it looks bit too big' and 'if you reduce it marginally it will just give the design as a whole a lot more room to breathe.
The second focuses question was more focused to any additional featured that could be suggested that I may have overlooked through the design process. Feedback was fairly positive with students commenting the design as a whole and the concept however suggestions were made towards the first section of the label which would act as the front. Some students felt this was too minimal and felt it was 'missing something' they suggested small illustrated icons however through discussion found this would be difficult to characterise the blends by a unique simple icon.
Following the critique I reflected on this feedback reducing the boy copy from 10pt to 8pt this resulted in more white space to balance the design and made it initially less harsh to look at as the previous design was very text heavy which was found to be un-engaging. The next design dilemma was to balance the front design without adding irrelevant detailing that would reduce the overall impact of the front design. I experimented with square statements of colour to further reference the colour of the blend however this didn't work effectively was was thus disregarded.
Taking inspiration from other successful coffee brands I developed an intensity scale which would further educate the customer about the different blends particularly allowing new customers become familiar with the product range. The intensity rating states the strength of the blend which is an important feature allowing the user to identify the most appropriate one for them based on their personal tastes.
The second focuses question was more focused to any additional featured that could be suggested that I may have overlooked through the design process. Feedback was fairly positive with students commenting the design as a whole and the concept however suggestions were made towards the first section of the label which would act as the front. Some students felt this was too minimal and felt it was 'missing something' they suggested small illustrated icons however through discussion found this would be difficult to characterise the blends by a unique simple icon.
Following the critique I reflected on this feedback reducing the boy copy from 10pt to 8pt this resulted in more white space to balance the design and made it initially less harsh to look at as the previous design was very text heavy which was found to be un-engaging. The next design dilemma was to balance the front design without adding irrelevant detailing that would reduce the overall impact of the front design. I experimented with square statements of colour to further reference the colour of the blend however this didn't work effectively was was thus disregarded.
Taking inspiration from other successful coffee brands I developed an intensity scale which would further educate the customer about the different blends particularly allowing new customers become familiar with the product range. The intensity rating states the strength of the blend which is an important feature allowing the user to identify the most appropriate one for them based on their personal tastes.
This then altered the aesthetic of the front tab, The logo was placed central again reinforcing and promoting the new brand identity to the consumer. The blend name is then placed at the top to allow a smooth hierarchy and the intensity rating mirroring this at the bottom to create a well balanced aesthetic. Type development was also carried out making the blend title and logo target to create a bold statement that is clearly legible. The final label design is very well balanced with a host of the components alligning over the whole leaflet to ensure a seamless transition from one side to the next resulting in a consistent design that highlights the minimal modular aesthetic of the label design.
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