OUGD503 - Studio Brief 1/Individual Practice
Production: Proof Mock Up
Due to the expensive nature of this brief, outsourcing all the materials has been expensive therefore the resolution needed exact planning to ensure there are no errors within the production of the packaging. To ensure a successful resolution it was important to create a proof mock up that would be to scale using all the final designs/techniques, this will give the best idea of what the final resolution will look like and allow any final changes before the production of the full grand cafe packaging range. To indent the tin as envisioned was impossible with college resources, the closest to replicating this technique was sandblasting the text onto the aluminium tin. This required specialist sandblast resist vinyl that had to be outsourced from the college. The principle behind this was to cover expose the areas of text to high pressure sand and cover the rest of the surface area to protect it from the blast, this was intricately developed into a vinyl sticker that would align perfectly with the front of the tin for continuity across all the final cans.
Due to the expensive nature of this brief, outsourcing all the materials has been expensive therefore the resolution needed exact planning to ensure there are no errors within the production of the packaging. To ensure a successful resolution it was important to create a proof mock up that would be to scale using all the final designs/techniques, this will give the best idea of what the final resolution will look like and allow any final changes before the production of the full grand cafe packaging range. To indent the tin as envisioned was impossible with college resources, the closest to replicating this technique was sandblasting the text onto the aluminium tin. This required specialist sandblast resist vinyl that had to be outsourced from the college. The principle behind this was to cover expose the areas of text to high pressure sand and cover the rest of the surface area to protect it from the blast, this was intricately developed into a vinyl sticker that would align perfectly with the front of the tin for continuity across all the final cans.
Although not the intended intended stamp effect envisioned within the concept the sand blasted lettering was very aesthetically pleasing, with a slight texture and altering the colour of the aluminium to a dark grey this added a great effect to the metal enhancing its overall aesthetic. The lettering didnt have 100% perfect staring lines that would be viewed digitally however this didn't matter and actually elevated the design. The minimal imperfections in the lettering added tactile humanist features to the type that related back to the design decisions behind the logo.
The label was then printed on single side matt adhesive stock which removed any need for separate glues/adhesives. This was further simplified as the vinyl cutter can cut and score this adhesive paper removing any imperfections that would have occurred from cutting the label by hand. This was then applied to the tin to create the final proof mock up. Unfortunately the spray paint did not arrive in time to be included within the proof mock up but I was assured by the technician that the spray painted lid would still work with the sandblasting technique.
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