OUGD503 - YCN - Development: Packaging - Mock up

OUGD503 - Studio Brief 1/Individual Practice 

Initial Ideas: Packaging - Mock up

With a label shape defined, the most appropriate way to mock this up in order to demonstrate what a resolution may look like would be digitally as this allows for natural progression and development with the ability to change and play around with different aspects of the design. To further accentuate the raw material used a debossed logo design will be placed into the aluminium tin. This will add a tactile dimension to the packaging that will engage the audience to physically interact with the product. It also further pushes the brands identity as if the tin is recycled/up-cycled the label can be removed but the brands identity will always be present on the tin. Looking at production methods of the decoding found it can be sandblasted with the resources at university however if produced in industry would most likely be debased with a custom steel stamp however this is not available to be within the college. 

Functionality was just as important as aesthetic within my packaging concept. The creative implementations of coloured lids would aid the barista/ catering staff as they can easily identify the different blends based on colour as opposed to having to look at each individual label. This will be especially beneficial within the products busy environment and will add bold iconic colour to the packing making it more eye-catching and engaging to the consumer.

The side of the tin that is fully wrapped by the label has been used to communicate more detailed information about the individual blend. This describes the benefits of choosing sustainable coffee and the good it will do for the environment and plantation workers. Using the charity logos above the text adds legitimacy to the brand and connotes further sustainable connotations as these charities are closely associated to the environment.

The label design is minimal using plenty of white space, this allows the elements of the design to breath and not feel too compressed. The minimal aesthetic compliments the raw material with the monotone label adding contemporary connotations which allows the lid to provide a sharp burst of colour to grab the eye and engage the audience, this is also functional to aid the catering staff and make the blends easier to identify. This mock is engaging aesthetically pleasing therefore will be developed further into a physical label.