OUGD503 - YCN - Label Feedback

OUGD503 - Studio Brief 1/Individual Practice 

Development: Packaging - Label Feedback

Printing the label variations and placing them onto the tins gave a far better idea of how a finished resolution would look. These mock ups were then shown to a range of students and tutors to help identify which design was most successful and should be developed into the final label design. Students reacted positively to both label designs with comments including 'I really like the shape' and 'I love the half label on the front, it gives a nice balance between the label and metal. When asking which label they felt would be most successful as a final resolution there was mixed opinions as some students liked the minimal monochrome nature of the first label however students felt the coloured grid was more engaging and fun adding simple colour to the label created continuity with the lid bring the elements of the design together as one.

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Deciding that the 2nd variation was more appropriate and engaging there were a few minor changed suggested by tutors including 'I like the colour and think it works well, id say use the black text though instead of grey, it just makes it stand out bit more' Agreeing with these comments the suggested changes were made to create the final label design. This design is engaging yet minimal with the half sleeve accentuating the raw materials of the tin, the wrap applying a good proportion of text space and the elements of colour add an engaging aesthetic to the label that ties it to the lid concept which will work well for the packaging  design as a whole.

Final Label Design